![]() ![]() And I think it’s the same for our clients. Stories cut through all the static of my life. In reading stories, my imagination is activated in ways that movies and TV can’t touch. I came to love the challenge of turning abstract info into something compelling at a human level.ĭave Rutley: I am and always have been a huge reader. The story is what moves us to take action. The data would not inspire my audience to head in a new direction. I was completely overwhelmed and swimming in data, until I realized what I needed was a story. At year’s end I had to find a way to condense all of my findings into succinct presentations to my senior editors. I was charged with conducting a yearlong study of trends in consumer-generated content and the importance of letting readers engage with the brand. Renee Piazza: Years ago I worked in publishing at Time, Inc. Marsha Dunn: What draws you to stories and storytelling? Where did this start for you? I spoke with them about the power of narrative and the provocative claims in Jonathan Gottschall’s recent book, The Storytelling Animal: How Stories Make Us Human. Solution Designers Dave Rutley and Renee Piazza are champions of the role of storytelling in organizational change. In the coming weeks, we will explore how we humans construct our world-even our professional world-through stories, myths and narratives. The more often we tell a narrative, in other words, the more it changes subtly with each telling-and because we tell ourselves the stories of our own lives over and over and over again, they can change a lot.Below is the third installment of our multi-part series entitled The Narrative Universe. Many of our memories are records of our own stories, not of events that actually took place.” “And the 201st time, I’m really remembering the 200th time. “The second time I tell a story, what I’m remembering is the first time I told the story,” Kornell writes. ![]() Telling stories-even to ourselves-is always a matter of playing telephone, as psychologist Nate Kornell noted in a recent Psychology Today piece about the now-infamous performer Mike Daisey (who fabricated parts of a supposedly true story about Apple’s questionable business practices in China). ![]() That’s not to say we intentionally or consciously falsify our autobiographies. “And every night, we reconvene with our loved ones … to share the small comedies and tragedies of our day.”Īs bad as this sounds, therapy likely helps, in part, because it encourages us to become less truthful autobiographers. “ocial psychologists point out that when we meet a friend, our conversation mostly consists of an exchange of gossipy stories,” he writes. Stories allow us to impose order on the chaos.Īnd we all concoct stories, Gotschall notes-even those of us who have never commanded the attention of a room full of people while telling a wild tale. It doesn’t like to believe life is accidental it wants to believe everything happens for a reason. “The storytelling mind”-the human mind, in other words-”is allergic to uncertainty, randomness, and coincidence,” Gottschall writes. ![]() When we tell stories about ourselves, they also serve another important (arguably higher) function: They help us to believe our lives are meaningful. In his new book The Storytelling Animal: How Stories Make Us Human, Jonathan Gottschall puts forth the argument that storytelling’s deceptions emerge from deeply human needs. ![]()
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